Are You in the Business of Pleasure? You might not think you are in the business of pleasure, but we all are, to one degree or another. If we don’t give our clients a great experience, they’re not likely to come back. That’s why we can learn so much from the entertainment industry, even though we might not be in …
Ideal Clients
I’m Dreaming of My Ideal Clients for 2012 If you could wave a magic wand and work with any client you wanted in 2012, who would they be and what would your business look like? It’s a fun exercise to think about right as we start a new year. Let’s begin with your current client base. You may want to create …